The image shows the development that went in to the new logo. The common element in (almost) all of the logos is the squash court, as that is a unique element that no other student squash society in The Netherlands uses! Also, of course we retained US Beat It’s characteristic squash ball in the logo. The idea behind the shield and these particular colors was that they would be similar to the shield and colors of the municipality of Utrecht, making the logo even more personal.
Feel free to contact the WebCie if there are any design elements you would like to use!